If you do not know your customer, how will you service them?
Customer relationship management (CRM) refers to strategies, practices, and technologies that businesses use to manage and analyze customer data and interactions throughout the customer lifecycle, The goals are to improve business relationships with customers, increase customer retention and drive sales growth. CRM systems are designed to collect information on customers across various channels — or points of contact between the customer and the business. This could include the company’s website, telephone, live chat, direct mail, marketing materials and social media. CRM systems can also give customer-facing staff detailed information on customers’ personal information, purchase history, buying preferences and concerns.
Modules available are:
- Campaign Management
- Contact Management
- Customer Service and Support
- Case Management
- Email Management
- Leads Management
- List Management
- Opportunity Management
- Product Database
- Quote Management
- Reporting
- Accounts Management
- Sales Management
- Tracking
- Members Portal
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